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About Oum

Oum Rugs Co. was founded by Ismail Tazi in Boston, Massachusetts, in March 2017. Oum is the culmination of its founder's efforts to offer the finest selection of a la mode, authentic and one-of-a-kind Moroccan rugs.

Ismail’s life experiences abroad in the U.S. awoke within him with a fervent entrepreneurial spirit, which combined with his sincere passion for Moroccan ancestral handicraft savoir-faire, led him to create the company, in the tradition of a trade relationship that has existed between the U.S. and Morocco for centuries.

An Oum rug is a unique piece of handwoven art and reflection of its weaver’s artistry and savoir-faire. Made from the purest and locally sourced materials, such as Atlas mountain sheep wool, and crafted according to ancient, traditional weaving techniques, each is infused with a sense of history and designed in a language of unique simplicity. Moroccan rugs have long been fashionable and Oum offers pieces to match any style and home. It is the Moroccan rug that has been so beloved over the years by renowned designers, such as Le Corbusier, Yves Saint Laurent, and Frank Lloyd Wright.


It all began with a wedding in Phoenix, Arizona. Some time ago, Ismail gifted his newlywed friends with a Moroccan rug, handpicked by his mother, which was very well-received by the couple. This got him thinking: what if he, a Moroccan native, could give the world access to these one-of-a-kind works of art?

He then travelled extensively to the Atlas Mountains in Northwest Africa, staying multiple months in the villages where the rugs are woven by hand, to learn as much as he could, from dreaming up the design, to weaving the final thread. Ismail continues to travel hundreds of kilometers across Morocco to curate the best rugs for you and your home.  

Oum means mother in Moroccan. It is the company’s intention to honor all of the women artisans who weave these special rugs. As part of this mission, Oum donates a portion of its revenues to EFA Morocco, a local NGO that provides girls from rural communities with access to secondary education.

Please visit our Education For All page to learn more.

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