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Oum's Journal

Meet Abby – Oum’s Director of US Operations

Abby and Ismail became friends while pursuing their Masters Degrees at the Thunderbird School of Global Management in 2012. In the winter of 2016, when Ismail told Abby of his plans to create a U.S.-based company offering handwoven, authentic, and a la mode "Art For Your Floor", she could not resist getting involved.

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What's a Beni Ouaraine?

The Beni Ouaraine tribe is comprised of several ethnic groups. The tribe’s people historically hail from the remote areas of the the Atlas Mountains.

Beni Ouaraine rugs showcase an unaltered ancestral style dating back to the Paleolithic era. These pieces have long been beloved by renowned architects, designers, and artists.

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Education For All Morocco

Oum means mother in Moroccan. It is the company’s intention to honor all of the women artisans who weave these special rugs. As part of this mission, Oum donates a portion of its revenues to EFA Morocco, a local NGO that provides girls from rural communities with access to secondary education.

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The Ultimate Home Accent

The Handira is a traditional Moroccan Berber wedding blanket. It is woven just prior to marriage and gifted to the bride.
The Handira is rectangular in shape and dimensions vary according to a bride’s figure. It is worn over the shoulders similar to a shawl and fastened on the chest by a cord or pin. These garments are made of wool and cotton and some tribe’s embellish them with silver sequins.

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Founding Fathers and Morocco

In honor of the 4th of July, we are publishing the first of ten Journal Entries dedicated to the relationship between the US and Morocco.

In 1776, Morocco became the first country to publicly recognize the independence of the United States in the form of granting US vessels access to its ports.

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Women Oum Supports

Oum handpicks and purchases each of its rugs directly from the Berber women who design and craft them. We, the Oum Team, are committed to empowering these women and compensating them generously for their labor and expertise.

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Local Weaving Techniques

Berber rugs come in three types of weaves: knot, loop, and flat. A rug’s weave is an important consideration in determining which piece is best for you and your home.

First things first: a little terminology.  You will read the words “warp” and “weft” throughout this journal entry. The warp strands are spun yarn that is held taut by a loom. They run the length of the rug and act as its structural foundation.

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Moroccan Rug Culture

The Berbers are indigenous to North Africa. Morocco has always been and remains home to one the largest populations. Berber rugs are of several tribal and regional varieties, namely the Beni Ouaraine, Zayan, Zemmour, Tazenakht and Boujaad. With the exception of the Beni Ouaraine, they are characterized by their weave and design.

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Oum's Travels in Morocco

When abroad in Paris as an undergraduate, Oum's Director Abby, joined fellow students for a two-week tour of Morocco.

"It was a logical choice. Morocco is not far from France, and French is widely spoken there. Further, it would be exciting to visit a country whose culture is unlike my own. Little did I know how memorable these two weeks would be.

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