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Oum's Journal

Moroccan Berber Symbolic Language: 3 Motifs Explained

The Berbers are indigenous to North Africa. Morocco has always been and remains home to one the largest populations. Berber rugs are of several tribal and regional varieties, namely the Beni Ouaraine, Zayan, Zemmour, Tazenakht and Boujaad. With the exception of the Beni Ouaraine, they are characterized by their weave and design.

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The Significance of Yellow in Moroccan Rugs

Moroccan Berber rugs brim with all natural colors and dyes, the most prevalent being yellow, red, orange, and black, regardless of tribe or region. These all natural dyes are made from regional florae and, sometimes, insects! We will dedicate a Journal Entry to each color with today’s focus being the color yellow. Let’s hop to it!

 

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Meet Abby – Oum’s Director of US Operations

Abby and Ismail became friends while pursuing their Masters Degrees at the Thunderbird School of Global Management in 2012. In the winter of 2016, when Ismail told Abby of his plans to create a U.S.-based company offering handwoven, authentic, and a la mode "Art For Your Floor", she could not resist getting involved.

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What's a Beni Ouaraine?

The Beni Ouaraine tribe is comprised of several ethnic groups. The tribe’s people historically hail from the remote areas of the the Atlas Mountains.

Beni Ouaraine rugs showcase an unaltered ancestral style dating back to the Paleolithic era. These pieces have long been beloved by renowned architects, designers, and artists.

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Education For All Morocco

Oum means mother in Moroccan. It is the company’s intention to honor all of the women artisans who weave these special rugs. As part of this mission, Oum donates a portion of its revenues to EFA Morocco, a local NGO that provides girls from rural communities with access to secondary education.

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